A different kind of intelligence
The most valuable move is rarely the obvious one. We turn AI’s possibilities into meaningful progress for your business.
01 / Our practice
Three ways to move your business forward. One belief: technology earns its place by the value it creates.
Find the work where AI makes a meaningful difference. A clear path from business problem to practical implementation.
Strategy · Processes · ImplementationExplore how customers and markets might respond. Test your assumptions before committing your real-world budget.
Customer intelligence · SimulationLaunch an AI agent product under your own brand, with orchestration and fleet management already in place.
AI agents · White-label technology
02 / The thinking behind the name
In 2016, AlphaGo played Move 37 against Lee Sedol. An unconventional move that challenged the way people understood the game.
That spirit is M37. The willingness to look again, question the familiar and find value where others haven’t thought to look.
The story of M37Move 37. Game 02. A different way to think.03 / In practice
Operational result / Engineering
For a German engineering company, a defined process that took more than 60 hours of manual work each month now runs in 50 seconds.
Anonymised engagement · Result for this specific processIn development / Copenhagen
A custom AI platform combining Shogun and Horizon One technology, designed to help a Copenhagen company create new commercial offerings.
Explore the possibilities04 / Our approach
Start with the work, the people and the decision.
Challenge assumptions. Find the opportunity.
Connect the right technology with human judgment.
Build, test and measure against a clear baseline.
Michael PericFounder & Principal ConsultantWho you work with
Michael Peric is an independent consultant and the founder of M37. He brings 20 years of experience leading business transformation, digital programs and operational improvement across global organizations, including The LEGO Group, TradePoint, Demant, Tempur Sealy and Siemens Gamesa. With an MSc in Information Technology and a BSc in Economics and Business Administration, he works at the intersection of business strategy, processes, data and applied AI—turning emerging technology into governed, practical solutions.
05 / Perspectives
The next move is yours
Bring a question, a challenge or an ambition. We’ll start with a conversation.
Start a conversation